Cover 1

Video Editing
& Social Media

Company: Billion Dollar Beauty

Natalie Plain

Dec 2025 - Currently

United States

Overview

Your Beauty Routine


VIDEO EDITING

About the Project


Billion Dollar Beauty is an internationally recognized cosmetics brand founded by CEO Natalie Plain, who started it with a credit card and a vision. Now, nearly two decades later, BDB products are loved by beauty beginners and professionals around the world. I edit the CEO's talking head videos on a recurring basis for Instagram, TikTok, and YouTube Shorts, in both 9:16 and 16:9 formats, turning Natalie's story into content that lands across every platform.

The Challenge


A brand with twenty years of history, a founder with a genuinely compelling story, and 80% creative freedom handed to me. The challenge wasn't inspiration, it was responsibility. Every edit had to feel true to BDB's personality, work across three platforms simultaneously, and hold up as a recurring format without ever feeling repetitive.

The Result


A consistent, multi-platform editing format that brings Natalie's voice to life, the wins, the hard moments, the behind-the-scenes of building a brand from scratch. Storytelling that makes a global beauty audience stop scrolling and feel like they actually know the founder.

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